<aside> 💡 Having a press kit serves multiple purposes. First off, getting press for your podcast, especially during it's launch or during another newsworthy event (such as the launch of a second season, your podcast joining a network, a live show or other promotional event) is a great way to drive interest and reviews. But a press kit is also an important feature of recruiting podcast guests - it gives guests a good entry point into what the podcast is all about.

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